Hot off the press – our recent issue of WhiteSpace is ready for your enjoyment.

A recent study found that about 80% of consumers rely on multiple marketing channels when making a purchasing decision. Yet, many associations have come to rely solely on  a single-channel approach.

Just like a monotone speaker loses the attention of his audience, mono-channel marketing prevents your members from connecting with your message.The more you diversify your communication channel with your consumer, the better the impact.

Cross media marketing hits people from all sensory perspectives, and is more successful because it connects with members of varying learning styles. Some may be more likely to remember the information in a video, others from a letter, and still others from an online conversation.

We’re going to take a quick lesson in using social networking as a marketing tool and then discuss how to integrate it with other marketing channels.

Read the rest of this month’s newsletter about integrating social media and traditional marketing.