Crafting descriptions for conference sessions may seem like an insignificant task compared to the lengthy to-do list of a conference marketing plan, but you could be short-changing a vital piece of information potential attendees consider before registering.

Yes, session descriptions must be informative – but that doesn’t mean they have to be boring. Each session description and speaker bio should be unique and interesting while also informing the potential attendee how this session will benefit them. We’re not going to lie, it’s going to take more work to tell an engaging story that shows how your event can solve a problem for the attendee – but, the pay-off is much greater!

Here are three tips to help spruce up your event’s session descriptions:

Craft an interesting session title that paints a story.
Example: What Everyone Should Know About Social Media Affecting Education

List measurable learning objects.
Example: Identify 4 methods for improving patient retention

Create a detailed guest list.
Example: This session is for novice event planners.