The Missing Link to Managing Your Professional Relationships

Businesses, associations, organizations and the professionals who run them are buzzing about social media. Some have it figured out, others are full of questions. But what is clear is that the way we network is changing, and our professional relationships expanding from our address books and into social networking sites.

The most popular professional network is LinkedIn. With over 37 million members and a membership that is rapidly growing, it is the world’s largest professional network. Members can control their professional brand by showcasing talents, skills or services. They can also network and reconnect with past colleagues, business partners and classmates, while tapping into the knowledge, experience and connections of their network. The question and answer capabilities allow users to get fast, accurate information from within their network and experts worldwide. It also allows members the opportunity to build professional credibility by showcasing knowledge and expertise by answering questions.

LinkedIn’s capabilities can take associations to a whole new level of powerful, intentional networking, which can bring numerous benefits to any organization.

Increase Member Retention

Connecting thru social networking with key players of an association such as board members and senior management gives members the sense that the association is easily accessible and transparent. These are key qualities to increasing member retention and increasing member involvement.

Increase Web Presence & Traffic

LinkedIn profiles allow you to list blogs or websites with a short description about your association. This is primary information shown to all your LinkedIn connections, which can increase traffic to your association’s website since a good portion of your connections might be with people who are not familiar with your association.

Make a Good First Impression with a LinkedIn Recommendation

Any association board member or association employee will give instant visibility of your association to all their professional connections. Additionally, any relationship you start with their contacts will start with a good first impression of your non-profit – because their friend is involved.

Connect with a Younger Crowd

Many associations are looking for meaningful ways to connect with younger professionals who may be interested in membership. Young professionals are generally the early adapters of any social networking site, this includes LinkedIn. They are ahead of the curve on taking full advantage of the capabilities and open to making new connections simply through LinkedIn.

Research Potential Sponsors or Partners

LinkedIn can be utilized to gather information on any potential partner. By using the search feature along with looking for mutual connections, your association can find out vital information about potential partners or find that key introduction.

These are just a few of the benefits your association might be missing by not utilizing this growing social network. Take a few minutes this week and visit the Learning Center on LinkedIn’s website to get you started on moving your connections out of your lifeless address book and into a dynamic network that can work for you.