Comments for http://rcg-blog.com Wed, 22 Apr 2009 20:16:55 +0000 http://wordpress.org/?v=2.9.1 hourly 1 Comment on Twitter to the Rescue! by Katie Jamison http://rcg-blog.com/2009/04/22/twitter-to-the-rescue/comment-page-1/#comment-8 Katie Jamison Wed, 22 Apr 2009 20:16:55 +0000 http://rcg-blog.com/?p=312#comment-8 Twitter really has become the best communication tool for other companies in times of crisis. I've seen it happen recently with Network Solutions, Media Temple, and Register.com. The only downside is that Twitter itself ends up 'fail whaling' so often that you stand a good chance that they'll go unavailable for a time too. It's hard to imagine not having it as an option in times like these though. Twitter really has become the best communication tool for other companies in times of crisis. I’ve seen it happen recently with Network Solutions, Media Temple, and Register.com.

The only downside is that Twitter itself ends up ‘fail whaling’ so often that you stand a good chance that they’ll go unavailable for a time too.

It’s hard to imagine not having it as an option in times like these though.

]]> Comment on Twitter to the Rescue! by Lois Geller http://rcg-blog.com/2009/04/22/twitter-to-the-rescue/comment-page-1/#comment-7 Lois Geller Wed, 22 Apr 2009 19:45:55 +0000 http://rcg-blog.com/?p=312#comment-7 How can they not notify us now what is happening. My whole company is suffering. Our email is down, and clients are expecting hei ads, website changes to be made now. No word from Earthlink. They don't even answer the phones. Why not come here to Twotter (where they haven't been in 2 year) and give us an update. How can they not notify us now what is happening. My whole company is suffering. Our email is down, and clients are expecting hei ads, website changes to be made now.
No word from Earthlink. They don’t even answer the phones. Why not come here to Twotter (where they haven’t been in 2 year) and give us an update.

]]> Comment on Social Media Going Corporate by socialized » Six valuable attributes of social media in corporate communications http://rcg-blog.com/2009/04/01/social-media-going-corporate/comment-page-1/#comment-5 socialized » Six valuable attributes of social media in corporate communications Thu, 02 Apr 2009 06:07:13 +0000 http://rcg-blog.com/?p=254#comment-5 [...] a recent blog post, Rob Whetzel of Rottman Creative, talked about his experience easing into participation as he [...] [...] a recent blog post, Rob Whetzel of Rottman Creative, talked about his experience easing into participation as he [...]

]]> Comment on Fitting Social Media into Your Schedule by Chris Butler http://rcg-blog.com/2009/03/26/fitting-social-media-into-your-schedule/comment-page-1/#comment-3 Chris Butler Thu, 26 Mar 2009 13:20:35 +0000 http://rcg-blog.com/?p=216#comment-3 Hello Rottman Crew, You've got some good points here. I especially appreciate that you're not just saying, "go nuts with social media," but offering a more nuanced perspective in suggesting a trial period for any of these platforms. After all, it is said that it takes 21 days to form a new habit (we were just discussing this idea among the Newfangled team yesterday). In regard to a return on your investment, in this case, the investment is measured in the value of time, rather than a simple dollar amount. We've found that even though it can feel like a burden at times, our participation in various social media platforms has brought a lot of value to us. It has increased our visibility in the industry, generated an increase of traffic to our site, increased our newsletter subscriber base, and increased our pipeline significantly. From lurker, to participant, to lead, to client, we can trace a good amount of our new business directly to time we've spent developing our network through social media channels. Chris Hello Rottman Crew,

You’ve got some good points here. I especially appreciate that you’re not just saying, “go nuts with social media,” but offering a more nuanced perspective in suggesting a trial period for any of these platforms. After all, it is said that it takes 21 days to form a new habit (we were just discussing this idea among the Newfangled team yesterday).

In regard to a return on your investment, in this case, the investment is measured in the value of time, rather than a simple dollar amount. We’ve found that even though it can feel like a burden at times, our participation in various social media platforms has brought a lot of value to us. It has increased our visibility in the industry, generated an increase of traffic to our site, increased our newsletter subscriber base, and increased our pipeline significantly. From lurker, to participant, to lead, to client, we can trace a good amount of our new business directly to time we’ve spent developing our network through social media channels.

Chris

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