RCG’s Comprehensive Guide To Measuring Social Media Metrics
A list of tools to help you measure ROI, engagement and help you develop social media strategy.
The essentials:
Calculators:
ROI Calculator for Social Network Campaings from Frog Loop
Social Networking Media ROI Calculator from Dragon Search Marketing
Tools, widgets & more:
Sometrics
Analytics that measure social advertising efforts.
Social Media Metrics Plugin for Google Analytics
Bit.ly
URL shortener that tracks information like number of clicks, traffic sources, and even at what time clicks occur.
Xinu Returns
A great dashboard overview of your website’s standing in social media. Run a report and you will receive information on Technorati, Googe Pagerank, Diggs, and even backlinks to your website.
PostRank
Detailed information on Tweets, stumbles, diggs, and Friend Feed. Great for blogs with a lot of content
SocialToo
Create social surveys and track social stats. Also, reports on Twitter follows and unfollows.
Tweet Reach
Follow your tweets and retweets to see how far they travel.
Social Meter
Check out your site’s social popularity on sites like Digg, Reddit, Delicious, Furl, Google, Technoratic and more.
Statsaholic
Compare rankings and other info on up to three sites at a time.
Site Volume
Compare how often keywords show up on a site.
Tags: ROI for Social Media, social media, Tools for Social Media