In this podcast we are going to attack this lesson by breaking brand marks down into five key elements. As I explain how to make your conference brand mark a successful tool in portraying the overall value of your event, you will notice a reoccurring theme of pushing the value of your event, instead of the location of the conference. So I may start to sound like a broken record, but that just reinforces the potential strength your conference logo can have.
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Tags: associations, Connect with a Younger Crowd, Increase Member Retention, member engagement, Membership Marketing, Non-Profit, nonprofits, social media, social media tools, strategic thinking