If you’re organization is currently running a blog, then we’re sure you’ve had days of staring at the computer screen, wanting to pull out your hair as you attempt to come up with new, fresh content that your readers will love. We understand we’ve been there, too. To help you think out of the box when it comes to generating new blog content on a regular basis, we’ve come up with some ideas to help you recycle information to benefit your online readers.
Press Releases
Press releases are a great source of information that can be leveraged to benefit your online readers. By nature press releases are full of details about your organization, upcoming events and your mission – this is a gold mine for your blog!
Here are a few tips to recycle press releases and make them blog-worthy:
- Supplement with pictures or links to related stories
- Re-write to make the press release more suitable for the tone of your blog (i.e., more conversational)
- Use headers and bulleted lists to make the information easier to digest
- Post a link to the original press release
Articles & White Papers
With a little bit of tweaking, any article or white paper written by someone in your organization can also be repurposed for a blog. But, don’t post it on your blog until after the article runs in the publication.
- Create a series of blog posts out of long articles
- Include links to various resources
- Write a new intro letting your blog followers know where your article was recently published
Presentations
With all the time you pour into creating presentations, it would be great to get more than just a one time use out of them. Repurposing them on your website not only exposes more of your audience to your fine work, but is very likely to bring new traffic to your site through search engines.
- Check out SlideShare to help you upload and share PowerPoint presentations
- Create a series of blog posts walking readers through the presentation
E-newsletters
Many of you likely use email marketing to keep your members up-to-date on association happenings. But, we all know how easy it is to “lose” an email, or get caught up with other things to take time to really look at it. Reposting e-newsletter information on your blog is a great way to make that valuable information easily accessible to your audience, on their own terms.
- Let readers know that the information came from your newsletter, with a link for them subscribe if they do not already receive it
- Post the information 1-2 days after the newsletter goes out
Now that you are inspired and full of great ideas, start blogging! Let us know if you have other content that could be repurposed for your blog, but you’re not quite sure how to make it work – we’d love to help you out!
