Fairly soon your lives will be enriched with another edition of our newsletter, White Space. This month’s topic is on integrating social media marketing and direct mail – safely and effectively! But, we thought it might be best to have a quick and dirty lesson on social media marketing.
Let’s start with seeing what Wikipedia has to say:
“Social media marketing is an engagement with online communities to generate exposure, opportunity and sales. The number-one advantage is generating exposure for the business, followed by increasing traffic and building new business partnerships. Common social media marketing tools include Twitter, Blogs, LinkedIn, Facebook and YouTube.”
Social media marketing is…
- A conversation. Brands/companies/organizations talk to consumers, consumers talk about, – most importantly consumers talk to each other.
- Word of mouth advertising.
- A chance to hear what people are saying about you, because whether or not you join the conversation – they are still going to talk about you.
Social media marketing is not…
- A trend. It’s a shift in how we communicate.
- Simply joining Facebook. You have to participate.
- Going to ruin your reputation (if you are wise about it).
- Controlling online conversations. It is about listening and engaging.
Tags: associations, Conference Marketing Plan, facebook, LinkedIn, social media, social media tools, strategic thinking, twitter